DIGITAL | PACKAGING | PRINT | ART DIRECTION | PRODUCT PHOTOGRAPHY
Escents Aromatherapy is a Canadian natural wellness brand specializing in pure essential oils, oil blends, and natural bath & body products.
Web Store Redesign/Relaunch 2018
In February 2018 I lead the redesign and relaunch of the Escents web store on the Shopify platform. I worked with 2 Junior designers, our in-house IT department, and the Shopify team to build a clean and easy to navigate web store based on current design trends and competitor research. I also updated the look and feel of all email marketing to be cohesive with the updates to the web store and all other marketing collateral.
Working with the Senior Product Development Manager I created updated packaging designs and labels for all of Escents products. This included designing bottle labels, screen printing concepts and reusable packaging from concept to completion.
Working with the Marketing team and CEO I created signage for Monthly, seasonal promotional campaigns as well as product informational signage. I also took product photography for in store signage